“Travel? Sure!” - these were the first words that came to our mind when approached by our new client. They needed a mini-branding for their family travel agency and we accepted a job with great enthusiasm.

During intensive communication with our client we realized that what was most specific about their firm was the ability to create and adjust travels to their client's needs and wishes. That reminded us of tailoring and old Burda magazine cuts.

We used sewing cuts as a very dynamic and colorful visual and incorporated it into our branding story. Cuts were enriched with new slogan “tailor made tours” and black & white illustrations that suggested what kind of tour, accomodation and destination you can choose.

Branding also involved website where you can really get the feel of traveling just by looking at large images of famous travel destinations.