On March, a new client approached us, wanting some posters for their new detoxification centre. As they explained, visual identity, promo materials and web site, were finished just a month ago. The website was on-line and was looking like this:

Soon we found out that the client aims people that take care of their body and live by laws of nature, so it became quickly apparent that this concept was ammised and wrong. Fortunately, the client himself was aware of marketing importance as well as a fact that this branding want pay off. After less than a day, we found ourselves rebranding Origo.
Origo Center is the first specialized detoxification center in Croatia, whose entire philosophy is based on the laws of nature. They combine old native indian healing techniques and noveltys from contemporary medicine.

After hours spent brainstorming, sketching and discussing, we went to a client with a proposition of modern branding based on organic shapes and earth colors. Nature, balance and health were highlighted as keywords. Here, you can see results...