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A versatile brand consulting & design agency with passion for creating. We are helping brands and businesses with design thinking.


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Webgradnja

Webgradnja

Webgradnja is a leading construction, adaptation and interior design web portal in our region. For them we did the whole rebranding, from defining the new brand strategy into translating that strategy into a new logotype, slogan and website. The website was redesigned and the content was highly optimised, which resulted in better user experience and simpler way of connecting service sellers and buyers.

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Sophisticates Abroad

Sophisticates Abroad

Sophisticates Abroad is a US-based tour agency that specialises in customized and handcrafted tours of England, giving the travellers a glimpse of old forgotten, past times. Beside branding and website we programmed CMS system that allows the admin to create and change the content, while the visitors can book their tours on-line.

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Presenta Nova

Presenta Nova

Leading optical systems and furniture manufacturer approached us with a need for rebranding. New logo, slogan and website were based on the simple idea of modularity - which promotes their innovative products in the best possible way. Lot of attention and effort was put into SEO optimisation that put their website in one of the first in Google searches.

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Hairground

Hairground

For Trgoante - leading distibuter of professional hair products, our team has done the full branding service. From brand analysis, through building brand strategy and finally to branding, including naming and slogan. New visuals and website communicate sucessfully towards the target group, while reflecting the brand position on the market as well as promoting the catalogue of their products.

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Blog

Branding for nonprofits

Today you can find and contact over 405 charity organizations in Croatia via internet phone book*. But few people heard for more then three. And even when they did, they can not recall the full name of the organization.

The practice of non for profit brand evaluation** started somewhere around 20 years ago. Around the world, conferences on non for profit branding and marketing are taking stand, while here everyone remains silent on non for profit brands and their importance in today's society. A perfect timing for a small article on that topic.

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Kristina Ivančić

Author
Kristina Ivančić
12.04.2013.

Blog

Clients and designers – lost in communication

Are you opening a new company or have you just decided that it is time to invest in your visuals? You have found the creative team that will create your new visual identity, no, branding. Or maybe a logo? What exactly do you need? Shortly, you have explained to them what you need, they expressed their dissatisfaction and after a few meetings you have finally managed to agree on things. You have contently folded your arms and waited for your company’s new image. Instead of satisfaction, disappointment followed.

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Zvonka Bušić Smiljanić

Author
Zvonka Bušić Smiljanić
04.01.2013.

Blog

Are you rich enough to buy cheap?

Crisis. Or to say CRISIS!!! People talk a lot about it lately. But it is always some kind of crisis going on, so it shouldn’t be used as an excuse for your business. When choosing cheap solutions for their marketing, small companies justify that with low budgets, while big ones use their reputation to lower prices even more. No matter how big or small company is, management should think twice before choosing a cheapest option.

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Zvonka Bušić Smiljanić

Author
Zvonka Bušić Smiljanić
02.06.2013.

Blog

Starting from the start

I know, it sounds so understandable, and you will ask “And where else?”. But when talking about marketing with our clients, they can be divided into two general groups: those who understand the role and importance of marketing and those that face with reduced sales of products / services so they want a solution. But in both cases, clients want quick solutions. They want them today, even though yesterday would be even better. And yes, we fully understand their desire to see finished and polished solutions as soon as possible, it is a waste of time, energy and money to start anywhere other than at the beginning.

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Zvonka Bušić Smiljanić

Author
Zvonka Bušić Smiljanić
30.01.2013.